THE BEAUTY OF SIMPLICITY

Born in Helsinki, Finland 1967, ANNA RUOHONEN is today a Paris-based fashion designer with two clothing labels carrying her name, both for men and women. Her style follows the tradition of Finnish design; the forms are architectural, the cuts are considered, simplicity is intentional. Her ambition is to bring beauty to everyday life; with elegant, high quality clothing. Being destiny or a coincidence, living in Paris, has given a touch of sensitivity and elegance to her style. Together with the minimalist and functional Scandinavian design approach, she creates a clothing line, which is interesting, personal and recognisable.
HELSINKI-AMSTERDAM-UTRECHT-PARIS
Anna Ruohonen has studied in several fashion schools in Europe; such as The Gerrit Rietveld Academie Amsterdam and the Utrecht University of the Arts in the Netherlands, The Institut Français de la Mode in Paris, and the University of Art and Design, Helsinki where she graduated in 1994 with a Master of Arts degree. After graduating Anna Ruohonen left Finland and settled in Paris. She has worked for Olivier Desforges, José Lévy à Paris and Martin Margiela before starting her own line, in 1999.
TODAY
During the years Anna Ruohonen collections have gained several loyal international customers, Japan being the country, which is most charmed by her style. Today she also has an international private clientele, with whom she communicates personally and offers special customised services.

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