THE BEAUTY OF SIMPLICITY

Born in Helsinki, Finland 1967, ANNA RUOHONEN is today a Paris-based fashion designer with two clothing labels carrying her name, both for men and women. Her style follows the tradition of Finnish design; the forms are architectural, the cuts are considered, simplicity is intentional. Her ambition is to bring beauty to everyday life; with elegant, high quality clothing. Being destiny or a coincidence, living in Paris, has given a touch of sensitivity and elegance to her style. Together with the minimalist and functional Scandinavian design approach, she creates a clothing line, which is interesting, personal and recognisable.
HELSINKI-AMSTERDAM-UTRECHT-PARIS
Anna Ruohonen has studied in several fashion schools in Europe; such as The Gerrit Rietveld Academie Amsterdam and the Utrecht University of the Arts in the Netherlands, The Institut Français de la Mode in Paris, and the University of Art and Design, Helsinki where she graduated in 1994 with a Master of Arts degree. After graduating Anna Ruohonen left Finland and settled in Paris. She has worked for Olivier Desforges, José Lévy à Paris and Martin Margiela before starting her own line, in 1999.
TODAY
During the years Anna Ruohonen collections have gained several loyal international customers, Japan being the country, which is most charmed by her style. Today she also has an international private clientele, with whom she communicates personally and offers special customised services.

For more info please visit here.

Views No:39

11/06/2009

Mari Kasurinen + My Little Pony

Amazing! They made me smile when I first saw them.
Just simply so cool. Mari Kasurinen is an artist from Finland.
She also does paintings and drawings and all kinda cool stuff
but her pony sculptures are my favorites!
To see more of her lovely pony sculptures and
more art visit her website Click, Click.

10/28/2009

Artek + Commes des Garcons

The unisex fragrance was created in line with Artek STUDIO's brief on combining synthetic and natural elements. The final scent was developed by Christian Astuguevieille, perfume creator at Comme des Garçons. The result is a blend of Finnish Labrador Tea, Twinflower Linnea Borealis, metal and rust in the base notes and fennel, ginger, lemon, musk, saffron and cedarwood in the top notes. The visual aesthetics of the STANDARD fragrance were developed to stand along with Artek’s ideology and existing products. In line with Artek’s design ideology, the scent is created with the ambition to nourish physical and emotional wellbeing.

More info visit Artek.