I'm Aino and I live right in the heart of Helsinki. I'm a dressmaker and a fashion designer by profession. One of my passions is making new things out of old materials that no longer serve in their original purpose. Environmental matters are close to my heart.
I believe that using old materials is truly ecological. Tossed away in dusty corners they limp abandoned but with so much character and history. I want to create fresh and chic new ways to use them.
My style is both girly and feminine. At the moment I'm going thru a bright pastelhaze. Life is too short to wear black, at least all the time. Match styles and colors with hazardous abundance!
You can buy Aino's designs at Etsy.
My friend Dana just relaunched her website.
She has been designing under different names
Öhrling Fare, A to Z Collection and D.Lee before
and it has been interesting to see her line to develop
from the early days to present. Dana Lee New York
definitely has a bright future ahead. Make sure to visit
the website or if you are in New York and planning
to go to the Rendez-Vous she will be there.